In B2C, a business sells products or services to private individuals. Think of a hairdresser, a bathroom showroom or a renovation company. The website then has to win over ordinary people looking for a service in their area.
What does this mean in practice?
B2C stands for business-to-consumer. A business sells to private individuals, such as a hairdresser, bathroom showroom, handyman business or restaurant. Customers often decide faster and more on feeling than business clients.
Why does this matter for your business?
Many small businesses work B2C. Their website has to win over people looking for a service nearby: fast, simple, with reviews, photos and easy contact. Those needs are different from B2B.
Examples and best practices
- A B2C website has photos, reviews, guide prices and quick contact.
- Ease of use on mobile and online booking are important.
- Feeling and trust work better than tables of specifications.
- Local SEO and your Google Business Profile are crucial.
How we do it at Ikoon
If you work for consumers, we design a bespoke website that matches how your customers search and choose. Never a template. With modules such as the Online booking system, the Google reviews widget, WhatsApp and call buttons and Local SEO+, you make it as easy as possible for customers to choose you.