WebP images are usually considerably smaller than JPG or PNG files. As a result, your website loads faster, without any visible loss of quality.
What does this mean in practice?
WebP is a modern image format from Google. At comparable quality, WebP files are usually around 25 to 35 per cent smaller than JPG or PNG, according to Google. The format also supports transparency and animation. AVIF is a newer format that is even lighter.
Why does this matter for your business?
Smaller images mean a faster site, better Core Web Vitals and less data usage on phones. All without any visible loss of quality.
Examples and best practices
- Convert photos to WebP, beforehand or automatically.
- Keep a JPG version to hand for very old browsers.
- Save logos and icons as SVG where possible.
- Combine WebP with the right dimensions and compression.
How we do it at Ikoon
With a custom Ikoon website, we make sure images are light and in modern formats such as WebP. That keeps your site fast on our hosting. You simply work with the user-friendly CMS and the manual we give you.