A good value proposition fits in one sentence and is immediately visible on your homepage.
What does this mean in practice?
A value proposition is a short, clear answer to the customer's question: why should I choose you? You explain what problem you solve, for whom, and how you stand out from competitors.
Why does this matter for your business?
Visitors decide within a few seconds whether to stay. If they don't immediately see what's in it for them, they choose a competitor. Even if your offer is better.
Examples and best practices
- Sum it up in one sentence and put it at the top of your homepage.
- Talk about the benefit to the customer, not about yourself.
- Make it concrete with, for example, a timeframe, guarantee, price or service area.
- Avoid generic phrases like ‘the highest quality’.
How we do it at Ikoon
Because every Ikoon website is custom designed, your value proposition gets a place at the top in the heading, tailored to your business and industry. With the Premium copywriting module, you can have that message sharpened even further.