A good close isn't pressure, but a natural request for a decision once all doubts have been removed. The customer should feel they are making a good choice themselves.
What does this mean in practice?
When closing the sale, you ask the customer for a decision. For example, signing the quote, placing the order or scheduling a start date. You do this after discussing their wishes, presenting your offer and removing any doubts.
Why does this matter for your business?
Many business owners don't ask for a decision directly and miss out on a job, even though the customer was ready. A calm, clear question works better than applying pressure.
Examples and best practices
- Sum up the benefits the customer mentioned themselves.
- Just ask: “Shall we schedule it?”
- Suggest a concrete next step and date.
- Once the decision is made, explain clearly what happens next.
How we do it at Ikoon
An Ikoon website helps customers take the step themselves. With the Online booking system they book an appointment straight away, with Online payments they pay immediately and with the Quote form with photos they request a quote. At Ikoon we make the choice easy too: you only pay once your website is live.