Good UX means visitors quickly find what they're looking for and send an enquiry without frustration. Simple navigation, easy-to-read text, speed and clear buttons all play a part.
What does this mean in practice?
UX stands for user experience. It covers the whole experience on your website: how easily someone finds information, how quickly they understand what you offer, whether they know what the next step is and whether getting in touch is simple. You often don't notice good UX; everything just works.
Why does this matter for your business?
With poor UX, visitors drop off, even if your offer is good. Good UX means more visitors send an enquiry and gives the impression of a professional, trustworthy company.
Examples and best practices
- Keep navigation simple, with just a few menu items.
- Write readable copy with clear headings.
- Put a clear call to action on every page.
- Make sure your site loads quickly and works smoothly on mobile.
How we do it at Ikoon
Every Ikoon website gets a unique, bespoke design, built on proven UX principles for service providers. From the very first screen, visitors see what you do, who you do it for and how to get in touch. With the Heatmaps and session recordings module, you can then see how visitors really use your site.