A USP answers the question of why a customer should choose your business in particular. On an Ikoon website, we show that point of difference straight away on the first screen.
What does this mean in practice?
A USP is a unique feature of what you offer: a concrete reason to choose you rather than a competitor. Think of 'installation within 48 hours', '5-year guarantee' or 'the only showroom in town with…'.
Why does this matter for your business?
Without a USP, you compete on price alone. A clear point of difference justifies your price and makes customers remember you. A good USP is true, concrete and important to the customer.
Examples and best practices
- Ask customers why they chose you.
- Look for something concrete: speed, guarantee, specialism or experience.
- Feature your USP in your website's headline.
- Avoid generic terms such as 'professional' or 'reliable'.
How we do it at Ikoon
At Ikoon, we start with the question: what do customers praise you for most? We put that point of difference at the top of your unique design, on the first screen. Want help putting it into words? Then there's Premium copywriting.