Good hosting ensures high uptime. Every hour your site is down costs you customers and can harm your standing in Google.
What does this mean in practice?
Uptime is the percentage of time a website is reachable and working. An uptime of 99.9 per cent means at most around 43 minutes of downtime per month. At 99 per cent, that's over 7 hours.
Why does this matter for your business?
Every hour your site is down means missed customers, missed appointments and a poorer rating in Google. It's especially frustrating during ad campaigns, because you're paying for clicks to a site that isn't working.
Examples and best practices
- Choose hosting with a guaranteed uptime of at least 99.9 per cent.
- Use monitoring that alerts you to an outage.
- Schedule maintenance at times with few visitors.
- Make sure you have backups, so you can recover quickly.
How we do it at Ikoon
Ikoon websites run on fast, maintained hosting, including SSL, updates and daily backups. Want to be sure an outage is spotted immediately? The Security Plus and 24/7 Monitoring module adds round-the-clock monitoring.