Seasonal promotions, such as air conditioning servicing before summer, can bring in more enquiries. They do need to be described honestly and clearly.
What does this mean in practice?
A limited-time offer is a deal with an extra benefit that only applies for a short time. Think of a discount, something extra, a package at a better price or a quicker appointment. For example: pre-season air conditioning servicing with 20 per cent off until 31 May.
Why does this matter for your business?
Well-planned promotions bring in enquiries during quiet periods. You also get ahead of competitors when the busy season starts. A promotion does need to be fair, and the terms must be clear.
Examples and best practices
- State the concrete benefit and the end date.
- Describe the terms clearly, with no small print.
- Create a separate page or section for the offer.
- Promote the offer through your newsletter, social media and ads.
How we do it at Ikoon
On an Ikoon website, you put a promotion online yourself using the easy CMS. Want more? The Campaign Landing Page module creates a separate promotion page whose results you can track. With Newsletter and Email Marketing, you let your customers know straight away that the promotion is running.