Short, concrete testimonials with a name and photo are more credible than general praise. They are an important part of E-E-A-T.
What does this mean in practice?
Testimonials are statements from satisfied customers on your website. Ideally with their name, town, photo or company logo and a description of the service you provided.
Why does this matter for your business?
Specific testimonials with real details are far more credible than generic phrases like 'Highly recommended'. They help win visitors over and show that you deliver on your promises.
Examples and best practices
- Ask for specific experiences: what was the problem and what was the result?
- Ask permission to use their name and photo.
- Place testimonials next to the services they relate to.
- Combine them with Google reviews, so visitors can verify them.
How we do it at Ikoon
Because every Ikoon design is tailor-made, we place testimonials exactly where they work: on the homepage and alongside your services. With the Google reviews widget, you automatically show up-to-date reviews. And with automatic review collection, new ones keep coming in.