For advertising by e-mail or text message, you generally need permission in advance, often for business recipients too. This is governed by the Dutch Telecommunications Act, as are the rules for cookies on your website.
What does this mean in practice?
The Dutch Telecommunications Act contains rules for electronic communication. A well-known part of it is the ban on unsolicited advertising by e-mail and text message, also known as the spam ban. There are also rules for telemarketing and for placing cookies on websites.
Why does this matter for your business?
If you send advertising or make sales calls without permission, you risk a fine and damage to your good name. Customers are annoyed by unsolicited messages. Asking for permission properly, on the other hand, builds trust.
Examples and best practices
- Don't send offers by e-mail or text message without consent.
- Ask for consent through your forms and record when someone gave it.
- Make sure unsubscribing is always easy.
- Also keep in mind the rules for cookies on your website.
- If in doubt, ask a legal professional for advice.
How we do it at Ikoon
On an Ikoon website, you ask for consent the right way, for example with a tick box when someone signs up for your newsletter. With the GDPR and cookie package, we take care of the cookie notice and the privacy elements of your site. If you use the Newsletter and e-mail marketing module, you only e-mail people who have signed up themselves.