A simple SWOT analysis helps you discover what sets you apart, and therefore what to show on your website.
What does this mean in practice?
A SWOT analysis is a simple tool that divides your business's situation into four parts: Strengths, Weaknesses, Opportunities and Threats.
Why does this matter for your business?
A SWOT helps you find the points that set you apart on your website and in your adverts. It also shows you which risks to expect. It's a good starting point for a marketing plan.
Examples and best practices
- Strengths: what do you do better than your competitors?
- Weaknesses: what do customers criticise or feel is missing?
- Opportunities: new needs, regulations, grants or trends.
- Threats: new competitors, seasons, rising costs.
How we do it at Ikoon
With the Marketing formula and concept module, we map out your situation and your position in the market. We translate the conclusions into the copy and structure of your Ikoon website, so your strengths stand out straight away.