The founder's story, a special project or a happy customer sticks better than dry facts.
What does this mean in practice?
Storytelling means telling stories in your marketing. For example, how your business started, a customer with a specific problem, a challenging project or the owner's values. A story has a main character, a challenge and a solution.
Why does this matter for your business?
Stories are easier to remember than dry facts, and they create an emotional connection. A customer who knows your company's story feels they're choosing people, not an anonymous business.
Examples and best practices
- Tell people why you started your business.
- Describe a project as a story: problem, solution and result.
- Show people, such as your team and your customers, with their permission.
- Use real details instead of generalities.
How we do it at Ikoon
A custom Ikoon website has room for your company's story on the About us page, and for projects told as short stories. That builds trust and E-E-A-T. With modules such as Premium copywriting, Professional photo shoot and Promo video and reels, you make your story even stronger.