Voice searches are usually longer and phrased as a question. Websites with clear answers in an FAQ perform better in this channel.
What does this mean in practice?
A voice assistant is a program you talk to, such as Google Assistant, Siri or Alexa. ChatGPT and Gemini increasingly have a voice function too. You ask a question out loud and the assistant reads out the answer or carries out an action, such as calling a business.
Why does this matter for your business?
Voice searches are usually longer and phrased as a question, for example: where is the nearest plumber that’s open now? The assistant usually gives just one answer. You want your business to be that one answer.
Examples and best practices
- Answer questions in your FAQ the way people ask them out loud.
- Keep your opening hours and phone number up to date in your Google Business Profile.
- Write short answers that are easy to read aloud.
- Invest in local SEO, because spoken questions are often about the local area.
How we do it at Ikoon
FAQ blocks and structured data come as standard on every Ikoon website. Together with a well set-up Google Business Profile, they help voice assistants mention your business and phone number. With the Google Business Profile optimisation and Local SEO+ modules, you strengthen this even further.