A good profile on LinkedIn or Instagram makes you more credible and helps you make new contacts.
What does this mean in practice?
With social selling, you use social media such as LinkedIn, Instagram and Facebook to build relationships and find customers. It's not about pushy adverts, but about being visible, sharing knowledge and having real conversations.
Why does this matter for your business?
A profile with recommendations and examples of your work strengthens your credibility, before and after a first contact. A customer who can check you out online trusts you sooner and recommends you more readily.
Examples and best practices
- Complete your profile in full, with a photo, description and contact details.
- Showcase customers' projects, with their permission.
- Share short tips for your target audience.
- Stay in touch with customers after a job, too.
How we do it at Ikoon
Your Ikoon website and your social media strengthen each other. With the Instagram feed module on your site, visitors see your latest posts straight away. With AI blog and social media posts or Social media management, you keep your channels active without it taking up much of your time.