A few sentences about the work, the surroundings or a project help relax a conversation before you start talking about what you offer.
What does this mean in practice?
Small talk is a short, light-hearted chat at the start of a meeting. About the company, the area, a project, the weather or the industry, before you really get into what you offer.
Why does this matter for your business?
A few sentences break the ice, build rapport and show that you're interested in the person. But too much small talk can make a busy customer impatient.
Examples and best practices
- Pick up on something you see, such as a project, the building or the company van.
- Ask a question about the person or the company, for example “How long have you been here?”.
- Keep it to one or two minutes.
- Then move smoothly on to the purpose of the conversation.
How we do it at Ikoon
A good conversation often starts with your work. On an Ikoon website, you show off your projects, for example with a before-and-after slider or images from a professional photo shoot. That way, new customers already have something to talk about before they get in touch, and they know what to expect from you.