A sales funnel consists of stages: awareness, interest, consideration and decision. Your website supports every stage, from being found in Google to sending an enquiry.
What does this mean in practice?
A sales funnel shows the journey a customer takes from their first contact with your business to the purchase. The stages are usually awareness, interest, consideration and decision. At every stage, people drop out. That's why the model is shaped like a funnel.
Why does this matter for your business?
Your website helps at every stage. You get found in Google (awareness), you explain what you offer (interest), you show proof and prices (consideration) and you make getting in touch easy (decision).
Examples and best practices
- Awareness: SEO, your Google Business Profile and social media.
- Interest: a clear offer and clear benefits.
- Consideration: reviews, projects, prices and frequently asked questions.
- Decision: a simple form, your phone number and online booking.
How we do it at Ikoon
At Ikoon, we look at where your current online presence is leaking. For example: people find you, but can't easily get in touch. An SEO- and AI-proof structure, structured data and FAQ blocks come as standard. With modules such as Google Business Profile optimisation, Automatic review collection, the Online booking system and Automatic follow-up, you close the gaps at every stage.