You build rapport by showing genuine interest, listening carefully and matching your pace to the customer's.
What does this mean in practice?
Rapport is the feeling that you're on the same wavelength. There's mutual trust and understanding. In sales, it's the foundation for an open conversation.
Why does this matter for your business?
A customer you click with is more honest about what's on their mind and listens better to your proposal. They see you as an adviser rather than a salesperson. That makes the decision easier and leads to more recommendations.
Examples and best practices
- Show genuine interest in the customer's business or situation.
- Listen more than you talk.
- Match your pace and tone to the customer.
- Keep your promises, even the small ones.
How we do it at Ikoon
Trust often starts online. An Ikoon website is unique, custom-designed and shows who you are. That way, a customer already knows you a little before the first conversation. With WhatsApp and call buttons or Live chat with app, you make first contact easy and personal.