QR codes on business cards, flyers or your company van connect the offline world to your website. With a single scan, customers land on the right page.
What does this mean in practice?
A QR code is a square code that opens a link when you scan it with your phone's camera. For example, to your website, price list, quote form, Google Business Profile or a review request.
Why does this matter for your business?
With QR codes, business cards, flyers, banners, company vans or invoices lead straight to contact or an appointment. With UTM parameters, you can also measure how many visits each printed item brings in.
Examples and best practices
- Point the code to a specific page, not just your homepage.
- Add a short call to action, such as “Scan and book”.
- Use UTM parameters to measure what each piece of print delivers.
- Test the code before you send it to print.
How we do it at Ikoon
A QR code works best when it leads to a page that fits the moment. With a Campaign landing page on your Ikoon website, you give a flyer or promotion its own page. With GA4 and conversion tracking, you see what each code delivers. And with the Online booking system or Automatic review collection, you make the next step easy for customers.