Prospecting means looking for businesses or people who genuinely need your product or service. That way, you spend your time on conversations that have a real chance of success.
What does this mean in practice?
Prospecting is finding and pre-assessing potential customers who are worth a conversation. You draw up lists, look at how visible they are online and find out who makes the decisions.
Why does this matter for your business?
With good prospecting, you talk to people who genuinely benefit from what you offer, instead of wasting time on random contacts. It's the foundation of active selling.
Examples and best practices
- First, decide who your ideal customer is.
- Look at their website, Google Business Profile, reviews and social media.
- Group contacts by region so you can plan your visits smartly.
- Note down what you discover before you get in touch.
How we do it at Ikoon
Prospecting takes a lot of time. An Ikoon website works the other way round: customers find you. SEO and an AI-proof structure come as standard, so you're easier to find in Google and in AI assistants. Want to reach more people? Then you can opt for a Google Ads campaign or Facebook and Instagram campaigns.