A portfolio shows the quality of your work better than any description can. In many industries, it's a section visitors love to browse and spend a long time on.
What does this mean in practice?
A portfolio is an overview of your projects, with photos, a short description, the type of work, the location and the result. For service providers and tradespeople, it's often where visitors make their choice.
Why does this matter for your business?
Customers want to see that you've done similar work before, and that it looks good. Projects with a good description also help you get found in Google and strengthen E-E-A-T.
Examples and best practices
- Show your best projects, not everything.
- Add a short note on what you did, where, and how long it took.
- Use before-and-after photos if that suits your trade.
- Group your projects by service.
How we do it at Ikoon
On an Ikoon website, your portfolio gets its own custom-designed space. The Before-and-after slider shows the difference you make. A Professional photo shoot or a 360° tour makes sure your work looks its best.