In small businesses, the owner is often the strongest brand. A website can show that, for example with an About me page.
What does this mean in practice?
Personal branding is about the image people have of a person, such as a business owner. Think of knowledge, experience, values and way of working. That image is visible both online and offline.
Why does this matter for your business?
Customers of small businesses often choose a person, not a logo. A recognisable owner with expertise builds trust, gets more recommendations and stands out among anonymous competitors.
Examples and best practices
- Show yourself on your website: a photo, a short story, your qualifications and experience.
- Share your knowledge via social media and a blog.
- Put your name on your articles and tips.
- Be consistent in what you say and how you say it.
How we do it at Ikoon
On an Ikoon website, you show who is behind the business, with your own About me page, your name on your articles and photos of you and your team. That also strengthens E-E-A-T: the signals of experience, expertise and trustworthiness that Google looks for. With a Professional photo shoot and Premium copywriting, you come across even more strongly.