With a persona, you write your copy and design your website from the customer's point of view. For a renovation company, for example, that could be a couple who have just bought a flat.
What does this mean in practice?
A persona is a fictional but fact-based portrait of a typical customer. It describes their age, situation, needs, concerns, how they look for information and what convinces them to buy. For example: Anna, 34, has just bought a flat and is looking for a company to do her new bathroom.
Why does this matter for your business?
With a persona, you write and design from the customer's point of view, not your company's. If you know what Anna is worried about, you can address it on your website. That's how you beat competitors who only talk about themselves.
Examples and best practices
- Create 1 to 3 personas based on real customers.
- Write down their main needs and concerns.
- Check that your website answers each persona's questions.
- Adapt your language and examples to the persona.
How we do it at Ikoon
Because every Ikoon website gets a unique, custom design and is never a template, we first look at who your customers are. Copy and design address their questions and concerns. Want even stronger copy? Then there's the Premium copywriting module.