Perplexity names the websites it uses as sources. Companies with clear, reliable information stand a chance of becoming one of those sources. It's another channel where GEO matters.
What does this mean in practice?
Perplexity is an AI-powered search engine. Instead of a list of links, you get a ready-made answer with footnotes to the sources. You can see which websites the AI has used and click through to them. More and more people use it to compare services and companies.
Why does this matter for your business?
Because Perplexity always shows its sources, a mention brings you visitors straight away and builds a lot of trust. It's a channel where small businesses with good copy can beat big companies.
Examples and best practices
- Put concrete, up-to-date information on your site: services, guide prices and the area you cover.
- Answer questions directly, in the first sentence of a paragraph.
- Give facts that can be checked, such as how many years you've been in business, the number of projects and your certifications.
- Don't block AI crawlers in robots.txt.
How we do it at Ikoon
Every Ikoon website comes with an AI-proof structure, structured data and FAQ blocks as standard. That makes it easy for AI to understand and cite your information. It also helps in ChatGPT and in Google's AI Overviews. With the AI Visibility Monitoring module, you can see whether and how your business appears in AI answers.