Reviews carry a lot of weight in customers' choices. They are also an important signal for local SEO and E-E-A-T. That's why good reviews belong in a prominent place on your website.
What does this mean in practice?
Online reviews are ratings and comments from customers on Google, Facebook, industry platforms (such as Zorgkaart Nederland, Salonized or Treatwell) or on your own website. For many customers, they are the most important source of information before choosing a business.
Why does this matter for your business?
Reviews are among the strongest factors in a purchasing decision and an important signal for local SEO and E-E-A-T. A business with plenty of recent, positive reviews often beats its competitors, even if it is more expensive.
Examples and best practices
- Ask for a review straight after a successful job, by text message or e-mail with a link.
- Respond to every review, including critical ones, calmly and professionally.
- Don't buy fake reviews. It is misleading and brings legal risks and damage to your reputation.
- Show your best reviews on your website.
How we do it at Ikoon
An Ikoon website shows customer reviews in a prominent place. With the modules Automatic review collection, Google reviews widget and AI replies to Google reviews, you collect more of them and respond to them easily.