By looking at your competitors in Google, you can see what's missing in the market and how you can stand out.
What does this mean in practice?
Your online competitors are the businesses you compete with for attention online: in Google, on Google Maps, in AI answers, on platforms and on social media. They aren't always the same businesses as your local competitors.
Why does this matter for your business?
If you look at what competitors are doing in Google, you'll see what's missing and how to stand out. For example, with better copy, more reviews, a faster website or a clearer offering. Often it's enough to be just a little better than the businesses at the top.
Examples and best practices
- Search for your main services with your town or city name and note who comes out on top.
- Look at their websites, reviews and prices.
- Look for gaps: questions nobody is answering.
- Stand out with what others don't show.
How we do it at Ikoon
An Ikoon website has a unique, bespoke design, so you never look like a competitor using the same template. SEO, an AI-proof structure, structured data and FAQ blocks come as standard. With Local SEO+ and the Content Power Pack, you fill the gaps your competitors leave open. And with AI Visibility Monitoring, you can see how you're doing in AI answers.