If you work with fixed, clear prices, negotiating is usually about scope and timing, not the amount.
What does this mean in practice?
When negotiating, both parties look for agreement on price, scope, timing or terms. A good negotiation ends with a solution that benefits both sides.
Why does this matter for your business?
With fixed, clear prices, the conversation is mainly about what the customer gets and when, not about the amount. Fair, equal prices build trust. Customers know that nobody got a “better” deal.
Examples and best practices
- Find out what really matters to the customer.
- Adjust the scope or timing rather than lowering your price.
- Show the value first, before you talk about the amount.
- Be clear about what is and isn't possible.
How we do it at Ikoon
At Ikoon, prices are fixed and clear: Start (€1,250, 10 pages), Growth (€1,950, 25 pages) and Complete (€2,950, 50 pages). So you don't negotiate the amount; you choose the package and modules that suit your business and budget. And you order risk-free: no deposit, and you only pay when you're satisfied.