A newsletter lets you stay in touch with customers, announce offers and build customer loyalty. Under the GDPR, you do need the recipients' consent.
What does this mean in practice?
A newsletter is an e-mail you send regularly to people who have signed up. With tips, news, offers or reminders. The mailing list belongs to you, not to a social media platform.
Why does this matter for your business?
A newsletter lets you stay in touch with customers at low cost, remind them of seasonal services and build a loyal customer base. You do need consent under the GDPR, and valuable content, so people don't unsubscribe.
Examples and best practices
- Ask for consent through a form with a clear purpose.
- Send regularly, but not too often, for example once a month.
- Offer something valuable: tips, seasonal reminders or offers for regular customers.
- Always make unsubscribing easy.
How we do it at Ikoon
The Newsletter and e-mail marketing module adds a GDPR-compliant sign-up form to your Ikoon website. You get e-mail designs in your own house style and automated campaigns.