Good aftercare creates satisfied customers who come back more often and are more likely to recommend you.
What does this mean in practice?
Aftercare is everything that happens after the purchase: helping the customer get started, answering questions, solving problems, sending reminders and building the relationship further.
Why does this matter for your business?
Good aftercare makes customers more satisfied, keeps them coming back and earns you recommendations. A customer who hears nothing after the purchase soon has regrets, even if the product is good.
Examples and best practices
- Call or send a message after delivery to ask whether everything is going well.
- Explain where the customer can find help and how they can request something.
- Show what your work has achieved.
- After a few weeks, ask for a review or a recommendation.
How we do it at Ikoon
At Ikoon, it doesn't stop once your website is live. For €35 a month, we provide fast hosting, including SSL, daily backups and updates. You get a simple CMS with a manual, so you can edit text yourself. If you'd like us to make changes for you, there's Priority support and content changes. And for your own customers, the Automatic follow-up module helps you stay in touch after a job.