NAP stands for Name, Address, Phone. It's the foundation of local SEO. If your website, Google and business directories show different details, the search engine trusts your business less.
What does this mean in practice?
NAP stands for Name, Address, Phone. For local SEO, these details need to be exactly the same everywhere: on your website, in your Google Business Profile, in business directories, on Facebook and on industry portals.
Why does this matter for your business?
Google compares details from different sources. Does one place say 'Dorpsstraat 5' and another 'Dorpsstr. 5a'? Or are there two different phone numbers? Then the search engine doubts whether it's the same business. And it would rather show a competitor.
Examples and best practices
- Choose one official way of writing your name, address and phone number and use it everywhere.
- After a move, update your details in all business directories.
- Put your full NAP details in the footer and on your contact page.
- Record your business details with structured data of the LocalBusiness type.
How we do it at Ikoon
An Ikoon website shows your full NAP details in the footer, on the contact page and in the structured data, which comes as standard. Always in the same format as in your Google Business Profile.