Most local searches happen on a phone, and Google judges websites mainly on their mobile version. That's why you design for a small screen first.
What does this mean in practice?
Mobile first means a website is designed for the phone first and then expanded for tablet and computer. Google also judges websites mainly on their mobile version. This is called mobile-first indexing.
Why does this matter for your business?
Most local searches happen on a phone. Often on the go, in a hurry and with a thumb hovering over the call button. A site that's awkward to use on a small screen costs you customers and Google rankings.
Examples and best practices
- Show the most important information and the contact button straight away.
- Make buttons big enough to tap easily with your thumb.
- Keep text shorter and use clear headings.
- Test on a real phone, not just in your browser.
How we do it at Ikoon
Every Ikoon website gets a unique, custom design, and we create that design for the phone too. Fast hosting makes sure your site loads quickly. With the WhatsApp and call buttons module, customers can reach you with a single tap. You only pay once the site is live, so you can take your time checking it on your own phone first.