The meta title is one of the most important SEO elements on a page. It contains the main keyword and your business name, and invites people to click.
What does this mean in practice?
The meta title, also called the page title, is the blue, clickable heading in Google's search results and the text on the browser tab. It's one of the most important signals a search engine uses to work out what a page is about.
Why does this matter for your business?
The title affects your ranking and the number of clicks. A generic title like 'Home' misses opportunities. A specific title with service and location attracts the right customers.
Examples and best practices
- Put the main keyword at the start, for example 'Bathroom renovation Eindhoven'.
- Put your company name at the end, after a vertical bar.
- Keep the title to around 50 to 60 characters.
- Give every page a different title.
How we do it at Ikoon
At Ikoon, every page gets a well-considered title with service, location and company name during the build. That's part of the SEO structure that comes as standard. In the simple CMS, you can easily adjust titles yourself later.