Local SEO covers your Google Business Profile, accurate NAP details, local copy, reviews and structured data of the LocalBusiness type. For service providers working in one city or region, it is the most important form of SEO.
What does this mean in practice?
Local SEO is everything that makes your business appear in searches that include a location, such as 'electrician Utrecht' or 'hairdresser near me'. Think of your Google Business Profile, the same NAP details everywhere, local copy on your website, reviews, listings in business directories and structured data of the LocalBusiness type.
Why does this matter for your business?
Most customers of service providers look for a business nearby. With local SEO, you can compete with large companies. After all, Google rewards proximity and local trustworthiness, not just a big advertising budget.
Examples and best practices
- Create pages for the towns and neighbourhoods where you actually work.
- Use the same business details on your website, on Google and in business directories.
- Collect reviews in which customers mention the location and the service.
- Show local projects and state where they were carried out.
How we do it at Ikoon
Local SEO comes as standard with every Ikoon website, with structured data about your business, a clear SEO structure and FAQ blocks. Want to be found in more places? The Local SEO+ module (town and neighbourhood pages) adds separate pages. An Interactive map of your service area also shows where you operate.