Local SEO, your Google Business Profile, local websites and partnerships with nearby businesses together form the foundation of local marketing.
What does this mean in practice?
Local marketing covers all activities aimed at customers in your area. Think of local SEO, your Google Business Profile, reviews, local websites and groups, ads targeting a specific area, partnerships with nearby businesses, sponsorship and a presence at events.
Why does this matter for your business?
Most small service providers get their customers from within a radius of a few dozen kilometres. Focusing your budget and energy on that area works better than trying to reach everyone.
Examples and best practices
- Optimise your Google Business Profile and collect reviews.
- Create pages for the places where you work.
- Team up with local businesses and refer customers to each other.
- Limit your ads to your service area.
How we do it at Ikoon
SEO comes as standard with every Ikoon website. Want more visibility in your region? The Local SEO+ (town and neighbourhood pages), Google Business Profile optimisation and Automatic review collection modules can help. With an Interactive map of your service area, customers can see straight away whether you work near them.