A good logo is simple, easy to read even at small sizes and works on both light and dark backgrounds.
What does this mean in practice?
A logo is your company's visual mark: a symbol, the name or a combination of both. You see it on your website, social media, business cards, company vehicles and clothing. It's the part of your corporate identity people see most often.
Why does this matter for your business?
A good logo is simple, readable at small sizes and works on both light and dark backgrounds. An amateurish logo costs you trust, even if your service is top quality.
Examples and best practices
- Make sure you have different versions: horizontal, vertical and the symbol only.
- Save your logo in vector formats, such as SVG or PDF.
- Check that your logo is readable as a favicon and in the mobile header.
- Record your colours and fonts in a short brand guide.
How we do it at Ikoon
If you already have a logo, Ikoon places it on your website in the best quality. With the Logo Design module, you can have a new logo made in several variants, with files for print and web.