A lead magnet persuades visitors who are still on the fence to leave their details. That way, you can contact them later.
What does this mean in practice?
A lead magnet is something valuable that visitors receive in exchange for their contact details. Think of a free quote, a PDF guide, a checklist, a calculator, a sample or an example design.
Why does this matter for your business?
Most visitors aren't ready to call yet. With a lead magnet, you collect the contact details of people who are still on the fence. You can then approach them later with an offer.
Examples and best practices
- Offer something that genuinely helps with the decision, for example a price overview for a new bathroom.
- Only ask for the details you really need.
- Deliver what you promise straight away.
- Plan a follow-up after the download, for example by e-mail or phone.
How we do it at Ikoon
On an Ikoon website, the Price calculator and configurator module can work as a lead magnet: visitors get a price estimate and you get their contact details. With Newsletter and e-mail marketing and Automatic follow-up, you then stay in touch.