A lead is a contact you can continue the conversation with. A business website exists to generate leads. Often, just one extra lead a month is worth more than what your hosting costs.
What does this mean in practice?
A lead is a potential customer who leaves their contact details or shows interest. They send a form, call, ask a question in the chat or sign up for an open day. That is someone you can take the conversation further with.
Why does this matter for your business?
A business website should generate leads, not just visitors. What is one new customer worth to you? Once you know that, you'll quickly see whether your website pays for itself.
Examples and best practices
- Respond to leads quickly, ideally within an hour.
- Record where each lead comes from, so you know what works.
- For each lead, look at their needs, timing and budget.
- Never leave a lead without follow-up.
How we do it at Ikoon
Every Ikoon website is custom-designed to turn visitors into enquiries. With modules such as Lead inbox (CRM light), Automatic follow-up and AI lead qualification, you keep an overview and follow up every lead on time. And you order risk-free: no deposit, and you only pay once you are satisfied.