A landing page focuses all attention on one offer and one call to action. You often use one with ad campaigns. The better the page matches the ad, the cheaper each new customer becomes.
What does this mean in practice?
A landing page is a separate page for a single offer, campaign or target audience. Think of 'Air conditioning maintenance for the summer' or 'Bathroom renovation special offer'. The page has one goal and one main call to action.
Why does this matter for your business?
If an ad leads to your general homepage, the customer has to look for the offer themselves. A matching landing page shortens the path to contact. That means more conversions and a lower cost per customer from ads.
Examples and best practices
- Repeat the promise from your ad in the headline.
- Remove unnecessary links and distractions.
- Show the benefits, proof (reviews, projects) and a clear price or scope.
- Put the form or contact button somewhere prominent.
How we do it at Ikoon
With the Campaign landing page module, we create a separate page for your promotion or campaign. It matches the unique design of your Ikoon website and includes conversion tracking, so you can see what the campaign delivers.