The longer a page takes to load, the more visitors drop off. Speed depends on your hosting, the size of your images and the quality of the code.
What does this mean in practice?
Loading speed is how fast a page loads: the time from clicking a link until the page is visible and ready to use. You can measure it with tools such as Google PageSpeed Insights, which gives a score from 0 to 100 and shows the Core Web Vitals.
Why does this matter for your business?
The longer your site takes to load, the fewer enquiries and sales you get. Speed also counts towards your position in Google, and it matters especially on phones.
Examples and best practices
- Choose fast hosting with caching.
- Optimise your images and use lazy loading.
- Limit the number of plug-ins and external scripts.
- Test the mobile version too, not just the desktop version.
How we do it at Ikoon
At Ikoon, speed isn't an extra. Your website is custom-built, without the dead weight of a template, and runs on fast hosting. Hosting costs €35 per month, including SSL, daily backups and updates.