A cold lead doesn't know you yet. To turn them into a customer, you need to build trust quickly and show a concrete benefit. Good preparation makes all the difference.
What does this mean in practice?
Cold leads are potential customers who have had no previous contact with your business and haven't yet shown any interest. Think of companies or people on a list that you still need to approach or visit.
Why does this matter for your business?
A conversation with a cold lead calls for quick trust and a clear benefit. The more you know about the other person beforehand, the sooner the conversation 'warms up'. And a cold lead will often look you up before responding.
Examples and best practices
- Look the other person up beforehand on Google and Google Maps.
- Start with a concrete observation that's relevant to the other person.
- Respect people's time: keep it short and to the point.
- Suggest a small, easy next step, such as a no-obligation chat.
How we do it at Ikoon
A cold lead will often check out your website first. With a unique design, clear services and reviews, an Ikoon website makes a good impression straight away. With the AI lead qualification, Automatic follow-up and Lead inbox (CRM light) modules, you keep track and follow up on contacts in time.