Data from the Knowledge Graph is used for knowledge panels and AI answers. With structured data and consistent business details across all your profiles, it's easier to get into this database.
What does this mean in practice?
The Knowledge Graph is a huge Google database of facts about entities, such as businesses, people and places, and the relationships between them. The knowledge panels next to the search results and some of the AI answers come from it.
Why does this matter for your business?
A business that's in the Knowledge Graph is a known quantity for Google. The search engine knows its name, location, industry and associated profiles. That increases your visibility when people search for your business name, on maps and in AI answers.
Examples and best practices
- Make sure you have a verified Google Business Profile.
- Use the same name and details everywhere online.
- Add structured data with your logo, address and links to your profiles.
- Get mentioned in local media and business directories.
How we do it at Ikoon
Ikoon websites come with structured data containing your business details and a link to your Google Business Profile as standard. Your NAP details (name, address and phone number) are shown consistently. This makes it easier for Google to include and update your business in the Knowledge Graph.