Colours evoke emotions and help people recognise your brand. That's why Ikoon designs every website in your company colours.
What does this mean in practice?
A colour palette is a small set of colours you use consistently: a main colour, an accent colour, background colours and text colours. Each colour has a fixed code, such as a HEX code, so it looks the same everywhere.
Why does this matter for your business?
Colours evoke emotions and help people recognise your brand. A well-chosen palette makes your website look consistent and professional. Eye-catching buttons draw attention to getting in touch.
Examples and best practices
- Choose 1 main colour, 1 accent colour and 2 or 3 neutral colours.
- Only use your accent colour for buttons and key elements.
- Check the contrast between text and background.
- Record your colour codes and use them everywhere.
How we do it at Ikoon
Every Ikoon website gets a unique, custom design in your company colours, with good contrast and eye-catching contact buttons. No template, but a palette that suits your brand.