Objections such as 'I don't have time' or 'I already have a Facebook page' are part of every sales conversation. Responding well means listening, asking follow-up questions and answering concretely.
What does this mean in practice?
A customer objection is a doubt that holds back the decision. For example, 'I don't have time', 'it's too expensive' or 'I need to think about it'. Objections are a normal part of every sales conversation, whether you're selling a bathroom or a treatment.
Why does this matter for your business?
An objection doesn't automatically mean 'no'. Often the customer needs more information or more certainty. If you listen, ask follow-up questions and answer concretely, you'll get further than if you push.
Examples and best practices
- Let the customer voice their objection in full.
- Ask further: 'What exactly are you unsure about?'
- Answer concretely, with an example, a project or a clear agreement.
- Check whether the doubt has really been resolved.
How we do it at Ikoon
On an Ikoon website, you answer common objections before a customer even gets in touch. FAQ blocks are standard, so questions about price, planning and how we work are simply there. At Ikoon, we also remove a big objection ourselves: you only pay once your website is live.