Customer retention is about a long-term relationship. Customers stay when you do what you promise and are easy to reach. High customer retention shows that your product or service delivers real value.
What does this mean in practice?
Customer retention is the share of your customers who stay with you in the months or years that follow. For example, they keep paying for a subscription, come back for other services or renew their contract.
Why does this matter for your business?
Winning a new customer usually costs much more than keeping an existing one. High customer retention ensures stable income and proves that your offering has real value.
Examples and best practices
- Deliver the quality you promise and help quickly if something comes up.
- Show customers results, for example in a report.
- Suggest add-ons when new needs arise.
- Respond quickly when a customer is unhappy.
How we do it at Ikoon
Ikoon works this way too. You only pay once your site is live, and after that our hosting at €35 per month keeps your site fast, secure and up to date. To build your own customer loyalty, there are modules such as Newsletter and email marketing, Punch cards and packages, Customer portal and Automatic follow-up.