Within a few seconds, the hero section needs to make clear what your business offers, who it's for and what the visitor can do next.
What does this mean in practice?
The hero section is the first large block at the top of a page. It usually contains a main heading, a short description, a call-to-action button and a photo or image. It's the first thing visitors see.
Why does this matter for your business?
Within a few seconds, the hero needs to show what you offer, who it's for and what the next step is. If it doesn't, visitors often leave before they even scroll down.
Examples and best practices
- Heading: a concrete benefit, not 'Welcome to our website'.
- Subheading: who you work for and in which region.
- One clear main button, for example 'Free quote'.
- A real photo or a meaningful image instead of generic stock photos.
How we do it at Ikoon
Every Ikoon website starts with a well-considered, custom-designed hero section, with a clear promise, a contact button and trust elements you notice straight away.