Your business listing appears in Google Maps and in local search results. Together with a professional website, it forms the strongest duo in local marketing.
What does this mean in practice?
Google My Business is the former name of the Google Business Profile. Many business owners still use that name. It is a free business listing that appears in Google Maps and to the right of the search results. It shows your contact details, opening hours, photos, reviews, services and a link to your website.
Why does this matter for your business?
For many customers, this is their first contact with your business. A complete profile with good reviews brings in calls and visits. Linked to your website, it gives a full picture of your business and an edge over competitors.
Examples and best practices
- Fill in every field: categories, services, service area and opening hours.
- Post new photos and updates every month.
- Ask satisfied customers for a review and respond to every review.
- Make sure your details are exactly the same as on your website.
How we do it at Ikoon
An Ikoon website connects to your Google Business Profile and uses exactly the same details. With the modules Optimise Google Business Profile, Collect reviews automatically and AI replies to Google reviews, you get even more out of it.