GEO builds on classic SEO, but for the age of AI. What counts are clear facts about your business, concrete answers, content that AI can easily quote, reviews and structured data. Every Ikoon website comes with an AI-proof structure as standard.
What does this mean in practice?
GEO stands for Generative Engine Optimization. It means optimising your website for AI search and for assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews. With classic SEO, you compete for a spot in a list of links. With GEO, you want AI to mention your business in its answer.
Why does this matter for your business?
More and more buying decisions start with a question to AI. Businesses that AI knows and trusts win customers without paying for ads. If AI knows nothing about your business, you simply don't come up in the conversation.
Examples and best practices
- State clear facts: which services, in which locations, guide prices and how many years of experience.
- Write content that's easy to quote: short definitions, lists and answers to questions.
- Build trust with reviews, projects and the same business details everywhere.
- Give AI crawlers access to your website and use structured data.
How we do it at Ikoon
Every Ikoon website comes with an SEO- and AI-proof structure, structured data and FAQ blocks as standard. You only pay once your website is live. With the AI visibility monitoring module, we then keep an eye on whether AI assistants recommend your business.