Gemini answers users' questions and powers some of the AI features in Google Search. Like ChatGPT, Gemini uses information that is available online. A clear and reliable website increases the chance that your business is mentioned in the answer.
What does this mean in practice?
Gemini is Google's AI model and AI assistant. It works as a standalone app, on Android phones and in Gmail and Docs, and powers some of the AI features in Google Search. This gives Gemini direct access to a huge amount of information about businesses.
Why does this matter for your business?
Because Gemini is closely linked to Google, your website, your Google Business Profile and your reviews directly shape what the assistant says about your business. Businesses with consistent, reliable details are recommended more often.
Examples and best practices
- Fill in your Google Business Profile completely and link it to your website.
- Describe your services concretely, with location and exactly what you do, not in general terms.
- Keep your opening hours and contact details up to date everywhere online.
- Collect new reviews regularly.
How we do it at Ikoon
Every Ikoon website comes with an AI-proof structure, structured data and FAQ blocks as standard. With the Google Business Profile optimisation module, your profile and your website are closely aligned. That gives Gemini a clear and consistent picture of your business.