Many sales are only closed at the second or third contact. If you don't follow up, you leave interested customers behind.
What does this mean in practice?
A follow-up means getting back in touch with a customer after an initial conversation, quote or presentation. You can do this with a phone call, message, e-mail or another visit. You answer questions and help the customer towards a decision.
Why does this matter for your business?
Many sales are only closed at the second or third contact. Not following up is a common reason for losing customers who were interested but hadn't yet decided.
Examples and best practices
- Agree during the first conversation when you'll be in touch again.
- Give a new reason to get in touch, such as a detailed quote.
- Be helpful, not pushy.
- Keep a record of your follow-ups so you don't forget anyone.
How we do it at Ikoon
With the Automatic follow-up module, your Ikoon website automatically sends customers a message or reminder after an enquiry. All enquiries are neatly organised in the Lead inbox (CRM light). And with SMS reminders you help customers remember their appointment.