An FAQ removes customers' doubts before they call. It's also great material for SEO, AEO and AI assistants. With structured data, search engines understand your FAQ even better.
What does this mean in practice?
An FAQ (Frequently Asked Questions) is a block with the questions customers ask most often, each with a short answer. A good FAQ isn't a list of generalities. It addresses real doubts: price, turnaround time, service area, guarantee or payment options.
Why does this matter for your business?
An FAQ saves you time. Customers get answers before they call and get in touch already convinced. It's also ideal material for Google, AI Overviews and AI assistants, which like to quote short, concrete answers.
Examples and best practices
- For one week, write down the questions you get on the phone. Then you have your list straight away.
- Answer in 2 to 4 sentences and start with the most important fact.
- Put frequently asked questions on your service pages too, not just on a separate FAQ page.
- Mark up the block with structured data of the FAQPage type.
How we do it at Ikoon
FAQ blocks come as standard with every Ikoon website, tailored to your industry and marked up with structured data. You can easily add to them later in the CMS. If you choose the 24/7 AI chat assistant, it can use the same answers.