Search engines and AI understand the world through entities and the connections between them. If your business details are the same everywhere, they can recognise your business unambiguously.
What does this mean in practice?
Entities are clearly identifiable ‘things’: companies, people, places, products or concepts. Search engines and AI no longer look only at words. They understand which entity is meant and how it relates to others. For example, that your business is an electrician in Utrecht, with a fixed address and reviews.
Why does this matter for your business?
When Google clearly recognises your business as an entity, it can more easily link reviews, mentions and content to you. Your business is then also more likely to appear in knowledge panels, on maps and in AI answers.
Examples and best practices
- Use exactly the same business name everywhere.
- Link your website to your Google Business Profile and your social media profiles.
- Use structured data of the Organization or LocalBusiness type, with sameAs links to your profiles.
- Describe clearly who you are and what you do.
How we do it at Ikoon
Every Ikoon website includes structured data as standard that describes your business as an entity, linked to your Google Business Profile and your social media profiles. That way, search engines and AI recognise your business beyond doubt.